EVENT MARKETING AND ITS CUSTOMERSByMiss. P. PIRAKATHEESWARI, Lecturer in Commerce, Sri Sarada College for Women (Autonomous), Salem – 16.E-Mail: prabhasivam_salem@yahoo.co.inMobile No: 9952836250Event            An event is a live-multimedia package carried out with a preconceived concept, customized or modified to achieve the client’s objectives of reaching out and suitably influencing the sharply defined specially gathered target audience [...]

All marketing resources will eventually talk about your marketing mix, but what do they mean exactly? Marketing mix is a term that the marketing world tries to hold as a private term that only the industry knows about, but as a small business owner, you need to understand how to plan and implement your marketing [...]

A STUDY ON THE MARKETING PRACTICES OF THE KOVILPATTI CO-OPERATIVE MILK SUPPLY SOCIETY LTD INTRODUCTION                       The national income is contributed by many sectors and among them occupies an important place the agricultural sector. In the agriculture sector, the dairy sector plays a vital role. The dairy sector of India has witnessed some major changes over the [...]