What is marketing?Marketing is defined in many different ways according to who you ask, but all responses usually are part of the same answer: marketing is a combination of all of the activities you implement or participate in which help promote, brand, and sell you product, service, or business.Why is marketing important?Many small business owners [...]

Kotler and Armstrong define marketing as “the process by which companies create value for customers and build strong customer relationships in order to capture value from customer in return.” This definition alone can explain why marketing is important, but let’s outline several reasons why marketing should be one of the small business owner’s main priorities.1. [...]