Archive for the 'Kotler Marketing Management' Category

EMERGING TRENDS IN RETAIL MARKETING

Corporate entities in india   today face three major challenges and Opportunities:    Globalization,   Advances in technology and    Deregulation. RETAILING  Retailing includes all the activities involved in selling goods or services directly to final consumers for personal and non business use. A retailer or retail store is any business enterprise, whose sales volume comes primarily from retailing, TYPES OF [...]

Saturday, July 11th, 2009