Archive for the 'Kotler Marketing Management' Category

Graphic Design Pre-design Checklist-table

Everyone from president of a company to part-time admin assistant has been graced with the burden of designing a flyer, post card, poster, etc. Most people are pressed for time, so they begin working on the computer with their favorite graphic design program. Little do they know, this actually lengthens the required time to complete [...]

Friday, February 12th, 2010

B2b Purchase Practice in Indian Sub Continent : Opportunities and Trends

Consumer market seems more bigger than B2B marketplace, but when it comes to actual figures, whether in terms of currency or quantity, B2B overpowers consumer markets. Whether conducted through face to face meeting or indirect channel, these organizations have to deal with complex purchasing and selling decisions, side by side handling many people for same [...]

Monday, August 24th, 2009

EMERGING TRENDS IN RETAIL MARKETING

Corporate entities in india   today face three major challenges and Opportunities:    Globalization,   Advances in technology and    Deregulation. RETAILING  Retailing includes all the activities involved in selling goods or services directly to final consumers for personal and non business use. A retailer or retail store is any business enterprise, whose sales volume comes primarily from retailing, TYPES OF [...]

Saturday, July 11th, 2009