Archive for the 'Kotler Marketing' Category

Marketing My Blog – Free Tips Inside!

Much deliberation has been done about your site’s design and layout. Rich, quality content has also been written. The fact that your blog is presently on the net, and that you have exhausted all the means needed to keep it in good shape, your queries about ‘marketing my blog’ will then surface.
Marketing on the real [...]

Saturday, June 19th, 2010

Does Small Business Marketing Need Much Planning?

Small business marketing is small, as noted by the name, but too many times business owners think that small business marketing is too small for planning, budgets, or strategies. Since small businesses usually have little or no marketing budget and are concentrating on just keeping the doors open, owners, more times than not, neglect their [...]

Tuesday, August 4th, 2009

Sensorial Branding – the Future of Brand Building

“People spend money when and where they feel good.””- Walt DisneyMost brands & products are now interchangeable. This sad statement emanates from one of the fathers of marketing, Philip Kotler.For a brand to be identified, recognized and understood in its values is the core of every strategy, the nagging issue of every marketing manager.However, in [...]

Sunday, July 12th, 2009