Small business marketing is small, as noted by the name, but too many times business owners think that small business marketing is too small for planning, budgets, or strategies. Since small businesses usually have little or no marketing budget and are concentrating on just keeping the doors open, owners, more times than not, neglect their [...]

“People spend money when and where they feel good.””- Walt DisneyMost brands & products are now interchangeable. This sad statement emanates from one of the fathers of marketing, Philip Kotler.For a brand to be identified, recognized and understood in its values is the core of every strategy, the nagging issue of every marketing manager.However, in [...]